About us

People are our purpose

HR Recruitment and Career Coaching is what we do.

We’re on a mission to remove the limiting mindsets that hold women back in their lives and careers by educating, coaching and recruiting with purpose.

After long stints in HR recruitment and a season running sole trader businesses, Emma Egan and Bianca Clifton joined forces to form Sterning HR which evolved to People and Purpose.

They chose to move from reactive to proactive, creating more time for what they do best. Bianca and Emma knew they were stronger together and that by partnering, they could deliver more value to their clients.

They love partnering with their clients to find the right HR talent to support cultural shifts and get hands on in the day to day, aligning HR professionals and organisations for better outcomes.

They also get purpose out of helping women who feel stuck in their careers, are overwhelmed by the job-seeking process, and lack the confidence to step out.

Going beyond offering HR recruitment services, Bianca and Emma set out to career coach women to shape the careers they wanted. Through hands-on coaching, they helped women get a hold of the vision and reconnect with their inner confidence to go and get it.

And it worked. But with that success, came more interest from potential clients.

Realising they needed a more scalable career coaching solution, Bianca and Emma began developing the Career Launch Pad course to educate and empower more women.

At the same time, they noticed the disconnect between their brand and what they stood for. Their business had evolved to focus more on connecting people to their purpose.

So, Sterning HR became People & Purpose.

We focus on people, not profit.

Our approach and values reflect that.

Knowledge

We believe knowledge is power – when you do something with it.
We’re here to give you the knowledge from proven experience to help you change your life, career and/or business.

Authenticity

We believe in seeking to understand and feel what you’re feeling.
Because we’ve been there. Everything we do is influenced by our lived experience to help you move towards a better tomorrow.

Community

We believe in surrounding ourselves with a community to support us.

We can go further together. It’s more than what you receive but also how you impact others – your vibe affects your tribe.

Advocacy

We believe in speaking up and supporting the people around us.
That’s why we don’t just equip women to speak up for themselves but are also their allies to stand by them.

Grounded

We believe in confident assurance in one’s self.
It’s about quieting the noise, trusting yourself and standing firm, even as the goalposts change along the way.

Figureoutable

We believe nothing is impossible.
Everything is solvable. We’re here to help you figure out where you want to be and give you the exact steps to get there.

Meet The Team

We’re a bunch of specialist recruiters and individuals who understand the intersection between people and purpose.

Partner
Bianca Clifton

Bianca is passionate about the intersection of neuroscience, emotions, and behaviour – especially in business.

Partner
Emma Egan

With over two decades of experience, including 18 years in HR recruitment, Emma specialises in recruiting

Consultant
Sarah George

Sarah brings a strong background in HR, recruitment and history to the People & Purpose team.

Essential operations guru
Ray

Ray is also a powerhouse for getting it done. Holding a degree in Political Science, she lives happily with her herd of cats and when she’s not juggling multiple tasks, you’ll find her riding her bike.

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